Website Development & SEO Company in Surabaya, Indonesia
Local search in Surabaya rewards businesses that are easy to find, easy to trust and easy to contact. Here is how we set that up.
Quick answer
NNT Software builds websites and runs local SEO for businesses in Surabaya, Indonesia: pages that load quickly on a phone, a complete Google Business Profile, location pages and a monthly report on calls and enquiries. A free audit and fixed quote arrive within 24 hours.

Local search in Surabaya
Surabaya has roughly 3.0 million residents and counts as a major city market, so competition for local search is intense. Asian markets are overwhelmingly mobile and often multilingual, with large differences in connection speed between cities. Write natively in Bahasa Indonesia, support local wallets and keep pages light for mobile networks.
Where Surabaya sits in Indonesia
Surabaya ranks number 2 among the 40 cities we cover in Indonesia, by population, with about 35% of the population of Jakarta. Indonesia is the largest economy in Southeast Asia, with a huge domestic market across Jakarta, Surabaya and Bandung, plus ecommerce, tourism and manufacturing. Nearby markets include Malang (about 82 km), Situbondo (about 148 km), Surakarta (about 214 km).
Where the opportunity is
Ecommerce, tourism in Bali and beyond, education, property and local services. Lightweight, fast pages and native Indonesian content are essential.
How customers in Indonesia search
Google dominates in Bahasa Indonesia, and social media and marketplaces such as Tokopedia and Shopee are major product discovery routes. Mobile is by far the main device, often on variable networks.
Working with our team from Surabaya
Surabaya is 1.5 hours ahead of India. Our team is available 10:00-19:00 India time, which is roughly 11:30-20:30 in Surabaya (this shifts by about an hour with daylight saving). Calls are scheduled at times that suit you, and we keep progress visible through shared boards, email and WhatsApp.
Website development for Surabaya businesses
Whatever you sell in Surabaya, the site needs to load quickly and be easy to edit. We keep pages light for variable networks, support local languages and scripts, and integrate regional payment and messaging options. We build to those standards from the first design.
Local SEO in Surabaya
We optimise your Google Business Profile, build consistent citations, add service and location pages, and collect reviews so you show up in the map pack and organic results for Surabaya, Indonesia. We also support businesses nearby in Malang, Situbondo, Surakarta.
A local search checklist for Surabaya
Whatever you sell, these steps are what usually moves local results in Surabaya.
- Make sure your Surabaya Google profile is verified and complete
- Match your business details exactly across directories and your site
- Write one useful page for every main service
- Cover the districts around Surabaya with pages that contain real local detail
- Build a simple, compliant routine for collecting reviews
- Respond to reviews within a day or two
- Publish fresh photos and updates regularly
- Test the site on a phone and remove anything that slows it
Industries we build for in Surabaya
A few examples of how different businesses in Surabaya are approached:
- Salons & Spas: Clients book from maps and social media, so a bookable menu, pricing and fresh photos on both your site and profile drive appointments.
- Agriculture & Agri-business: Buyers search by crop, grade and origin, so product pages with specifications, certifications and export details attract the right enquiries.
- Construction & Contractors: Clients vet contractors by past projects, licences and reviews, so project case studies and trust proof drive enquiries more than slogans.
- Fashion & Apparel Brands: Style-led shoppers browse visually and on mobile, so fast image delivery, collection pages and clear size and returns information lift sales.
- IT Services & Software Houses: Buyers shortlist vendors on proof, so case studies, technology pages and transparent engagement models separate you from generic competitors.
- Machinery & Equipment Suppliers: Equipment buyers search models and specifications, so technical product pages, spare-parts information and demo videos drive RFQs.
- City
- Surabaya
- Country
- Indonesia
- Population
- 3.0 million (approx.)
- Rank among covered cities
- 2 of 40
- Time zone
- Asia/Jakarta
- Currency
- IDR
- Quote time
- Within 24 hours
How it works in Surabaya
- 01
Free audit
We review your site, Google Business Profile and Surabaya competitors.
- 02
Plan and quote
Fixed scope, milestones and a local keyword roadmap.
- 03
Build and optimise
Fast launch, schema markup, local pages and profile setup.
- 04
Grow monthly
Reviews, content and reporting tied to calls and enquiries.
Services for Surabaya businesses
Website Development in Surabaya
Fast, secure, conversion-focused business websites.
Ecommerce Website Development in Surabaya
Online stores that load fast and sell more.
SEO Services in Surabaya
Full-funnel SEO that grows qualified organic traffic.
Local SEO in Surabaya
Rank in the map pack and 'near me' searches.
Technical SEO in Surabaya
Crawlability, speed and structured data done properly.
SEO Content Marketing in Surabaya
Expert content that earns rankings and trust.
Web Design & UI/UX in Surabaya
Interfaces that look sharp and guide visitors to act.
Website Maintenance & Support in Surabaya
Hosting, updates, security and fixes, handled.
Industries we serve in Surabaya
Website development & SEO in Surabaya: FAQ
Who is the best website developer in Surabaya?+
NNT Software builds fast, SEO-ready websites for Surabaya businesses with fixed written quotes, clear milestones and monthly reporting on enquiries. Request a free audit and we will show you exactly what we would change on your current site, in plain language, before you decide on anything.
What does an SEO company in Surabaya do?+
It audits and repairs your site, targets the searches Surabaya customers make, strengthens your map listing and reviews, adds structured data so search engines understand your business, and reports results every month, so you can see which work produced calls and enquiries.
How long does it take to rank in Surabaya?+
Local map-pack improvements can appear within weeks once your profile, reviews and location pages are in order, while competitive organic keywords usually take three to six months of consistent work. We agree realistic targets in writing and report progress monthly, so you are never guessing.
How far is Surabaya from Malang?+
Surabaya is about 82 km from Malang. Nearby cities often share customers and search habits, so we plan them together from one strategy, and we can add a separate location page for each, with its own content and Google Business Profile.
When can I speak to your team from Surabaya?+
Our team works 10:00 to 19:00 India time, which is about 11:30-20:30 in Surabaya. Tell us the time that suits you, by WhatsApp, email or the contact form, and we will book a call, share the agenda in advance and send a short written summary of what was agreed afterwards.
How large is the Surabaya market for local services?+
Surabaya has roughly 3.0 million residents, ranking 2 of the 40 Indonesia cities we cover. Population is only a guide: what matters more is how many local customers search online for your service, and how many competitors already answer those searches well.
Do you offer a free SEO audit for Surabaya businesses?+
Yes. Send us your website address and we will review speed, structure, indexing, content and your Google Business Profile, then share the biggest opportunities within 24 hours. The audit is free, written in plain language and carries no obligation, so you can use it with us or with anyone else.










15+
In-house websites developed and managed with SEO for our group of companies
9+
Ongoing N&T Group product management and enhancement initiatives
4+
Upcoming products in development
10+
Custom client projects ongoing
Technology partnership that feels structured, fast, and dependable
We help businesses move from scattered tools and manual work to stable digital systems that are easier to manage, scale, and improve over time. Our approach blends business understanding, practical execution, and long-term support.
- Custom software aligned to your workflows, approval cycles, and reporting needs.
- Clear delivery process with strong communication from discovery to launch.
- Solutions designed for future growth, integrations, automation, and security.
2000+
Global clients served
50+
In-house specialists
2000+
Projects delivered
300+
Startup builds supported
98%
Client retention rate
16+
Years of experience team
Reviews
What clients say about NNT Software
Real Google reviews from our clients.
βWe worked with N&T Software Private Ltd to develop a fully custom cloud-based management system and mobile apps for our business in the USA. From day one, they understood our processes and converted them into a secure, scalable, and user-friendly platform. Their team handled everything: custom software development, web platform, and mobile app development, with clear communication, on-time delivery, and strong technical expertise.β
βN & T has such a complete ERS that caters for the whole of our business needs, user friendly, just easy to work on.β
βN&T Software built a high performing e-commerce platform and mobile app for my business in South Africa.β
βHigh-quality software development and smooth delivery from start to finish.β
βN&T Software is the best provider of custom healthcare software development services in Ethiopia.β
βN&T Software is the best provider of custom school management systems and mobile applications for education in Ethiopia.β
βN & T is such a professional company. The quality of the work that they were able to do for our company is of a high standard. Keep up the good workβ
How we work
How we deliver your website
Five clear stages and a few approvals. You see the working result at each one, and you approve it before we move on.
01Discover
- Goals and audience workshop
- Keyword and competitor review
- Sitemap and page plan
- Signed scope
β Scope agreed
02Design
- Clickable page designs
- Mobile and desktop layouts
- Content and image plan
- Your feedback round
β Design signed
03Build
- Fast, SEO-ready build
- Structured data and metadata
- Forms, WhatsApp and analytics
- Staging link every week
β Staging approved
04Launch
- Speed and device checks
- Redirects and indexing setup
- Search Console and sitemap
- Go-live checklist
β Live and indexed
05Grow
- Monthly ranking report
- New pages and guides
- Fixes and updates
- Dedicated contact
β Support active
β Client sign-off at every milestone: you approve the working result before we move on.
Payment plan
Pay as each milestone is accepted
A website has fewer milestones than a large software project, so the plan is short. This is an example split; the real one is written into your proposal around your scope.
Advance
Contract signing
Signed proposal, kick-off and discovery workshop.
20%
Milestone 1
Design approved
Page designs and content plan signed off.
20%
Milestone 2
Site working in staging
All pages, forms and SEO basics ready to review.
25%
Milestone 3
Tested and content final
Speed, device and SEO checks passed.
20%
Milestone 4
Go-live and handover
Launch, indexing setup and training.
15%
Each payment follows work you have accepted
β Payments releasedβ Work delivered
- β Milestones and splits set around your scope
- β Every milestone is a working result you can see
- β No later payment is due before you sign off
Get more customers in Surabaya
Tell us about your business. You get a fixed quote and a practical growth plan within 24 hours.



